PONDER.ER, the brainchild of creative duo Alex Po and Derek Cheng, challenges gender stereotypes and deconstructs social norms. The label’s striking gender-fluid designs are centred around the exami- nation and dissemination of stereotypes and conventions, and they invite wearers to experiment and explore their own identities. The brand has collaborated with the Hong Kong Ballet and was featured in Vogue Hong Kong’s ‘The Next List 2020’. It was named the Yu Prize 2022 Grand Prize winner and one of 10 Asian Designers To Watch from Fashion Asia Hong Kong. Their AW 2022 collection was nominat- ed for Best Fashion Collection in Wallpaper* China Design Awards in the same year.