SS21 PLEASURE TO BURN

“PLEASURE TO BURN” explores and plays with the stereotypical notions

of masculinity and gender roles commonly seen in vintage cigarette commercials in the 1950s &

1960s. Toying with these classic visual clichés and outdated (quite often politically wrong) slogans,

PONDER.ER offers a playful twist to how the media has shaped these social constructs in

relation to gender.

 

Featuring softened cowboy-inspired looks and diverse personalities, PONDER.ER presents its

imaginative label-free world, celebrating gender fluidity and the pleasure of self-expression. As a

cigarette break to toxic masculinity and restricted gender roles, go on a ride with PONDER.ER as

this smooth yet rich genderless flavour flows through to you.